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Logo and Wordmark

Logo and Wordmark

Temple University websites use a combination of logos and wordmarks to communicate branding.

Websites should have either the stacked or horizonal Temple University logo and one wordmark within the header area of the website.

Temple University logos and wordmarks are typeset images that must be supplied by Marketing and Branding. 

Do not: 

  • Use any logo except the Temple University logo to officially brand a website.
  • Use logo sub-brands created specifically for a school, college, administrative unit, office, academic department, center or institute.
  • Place additional logos within the website footer.
  • Recreate logos or wordmarks or use any logo wordmark that has not been supplied by Marketing and Branding specifically for web use.
  • Create logo wordmark using web fonts within the header. 

See also header and footer elements.

Stacked temple university logo

Uses for the web:

  • Used in print and on some websites
  • Within the header of main Temple University website (temple.edu)
  • Used to rebrand legacy websites for schools, colleges, administrative units, academic departments, centers and institutes that have been designed for desktop only
  • Acts as link to temple.edu home page


Horizontal temple university Logo

Uses for the web:

  • Used on websites and web applications only
  • Designed for the header of Drupal websites that are responsive in design (scales for desktop, tablet and mobile versions)
  • Placed in upper left-hand area of header
  • Functions as link to temple.edu home page

Example of Temple logo, horizontal use.


Wordmark

The wordmark is the official designation on websites for all schools, colleges, administrative units, academic departments, centers and institutes. It is a typeset image that must be requested. 

Uses for the web:

  • Used as designations for websites only
  • Placed within the header of all websites on the left-hand side beneath the Temple University logo
  • Functions as home page link for that specific website

Examples

  • Student Financial Services: sfs.temple.edu
  • Honors Program: honors.temple.edu
  • Web Communications: web.temple.edu

Desktop wordmark usage

Placed beneath Temple University logo and appears on one line.

Wordmarks do not include "office" or "department," unless the website is named for a person. Examples: Office of the President; Bursar's Office.

Mobile wordmark usage

Appears beneath logo on one, two or more lines depending on length of name. Multiple wordmarks may be supplied for desktop and mobile platforms, depending on length of name. Additional mobile versions of wordmark will be typeset by Marketing and Branding.